中国农业大学图书馆书目检索系统

Online Public Access Catalogue

题名/责任者:

Contemporary advertising / William F. Arens.

版本说明:

8th ed.

出版发行项:

Boston : McGraw-Hill Irwin, c2002.

ISBN:

0072500417 (part of)

ISBN:

0071122931 (International ed.)

ISBN:

0072451769 (CD-ROM)

ISBN:

0072415444 (alk. paper) :

载体形态项:

1 v. (various pagings) : ill. (some col.) ; 29 cm. + 1 CD-ROM (4 3/4 in.)

附加非控制题名:

Student CD-ROM for use with Contemporary advertising.

丛编题名:

The McGraw-Hill/Irwin series in marketing

个人责任者:

Arens, William F.

论题主题:

Advertising.

中图法分类号:

F713.80

一般附注:

Title on CD-ROM: Student CD-ROM for use with Contemporary advertising. 8th ed.

书目附注:

Includes bibliographical references and indexes.

系统细节附注:

System requirements for accompanying CD-ROM: IBM PC or 100% compatible with a Pentium/90 MHz processor, 16MB of RAM, 4x CD-ROM, Microsoft Windows 95 or higher, and Microsoft Internet Explorer 5 or higher.

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