- 题名/责任者:
- Word-of-mouth marketing / Jerry R. Wilson.
- 出版发行项:
- New York : J. Wiley, c1994.
- ISBN:
- 0471524956 (hbk.)
- ISBN:
- 0471008583 (pbk.) :
- 载体形态项:
- xv, 256 p. : ill. ; 24 cm.
- 个人责任者:
- Wilson, Jerry R., 1944-
- 论题主题:
- Consumer behavior-United States.
- 论题主题:
- Advertising-United States.
- 论题主题:
- Public opinion-United States.
- 论题主题:
- Customer services-United States-Public opinion.
- 论题主题:
- Consumer satisfaction-United States.
- 中图法分类号:
- F713.3
- 科图法分类号:
- 29.4195
- 一般附注:
- Includes index.
- 随书光盘:
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