MARC状态：已编 文献类型：西文图书 浏览次数：83
- 题名/责任者:
- Introduction to advertising and promotion management / George E. Belch, Michael A. Belch.
- 出版发行项:
- Homewood, IL : Irwin, c1990.
- ISBN:
- 0256098697 (International ed.)
- ISBN:
- 0256079722 ;
- 载体形态项:
- xxix, 770 p. : ill. (some col.) ; 29 cm.
- 个人责任者:
- Belch, George E. (George Eugene)
- 附加个人名称:
- Belch, Michael A.
- 论题主题:
- Advertising.
- 论题主题:
- Sales promotion.
- 中图法分类号:
- F713.8
- 书目附注:
- Includes bibliographical references and index.
- 随书光盘:
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