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题名/责任者:

Consumer behavior / Michael R. Solomon = 消费者行为学 / 迈克尔·R. 所罗门著.

版本说明:

8th ed., 英文改编版.

出版发行项:

北京 : 中国人民大学出版社, 2010.

ISBN:

9787300122403 (pbk.) :

载体形态项:

435 p. : ill. ; 28 cm.

变异题名:

消费者行为学

丛编说明:

Business administration classics = 工商管理经典教材·市场营销系列

个人责任者:

Solomon, Michael R.

论题主题:

Consumer behavior.

中图法分类号:

F713.55

一般附注:

"教育部高校工商管理类教学指导委员会双语教学推荐教材".

一般附注:

Adaptation of: Consumer behavior : buying, having, and being / Michael R. Solomon. Upper Saddle River, NJ : Pearson/Prentice Hall, c2009, 8th ed. ISBN: 9780136015963.

书目附注:

Includes bibliographical references.

内容附注:

Consumers rule -- Perception -- Learning and memory -- Motivation and values -- The self -- Personality and lifestyles -- Attitudes -- Attitude change and interactive communications -- Individual decision making -- Buying and disposing -- Group influence and opinion leadership -- Organizational and household decision making -- Income and social class -- Ethnic, racial, and religious subculters -- Age subcultures -- Cultural influences on consumer behavior -- Global consumer culture.

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