MARC状态：已编 文献类型：西文图书 浏览次数：18
- 题名/责任者:
- Transnational management : text and cases in cross-border management / Christopher A. Bartlett, Harvard University, Massachusetts, Paul Beamish, University of Western Ontario.
- 版本说明:
- 8th edition.
- 出版发行项:
- Cambridge, United Kingdom ; New York, NY : Cambridge University Press, 2018.
- ISBN:
- 9781108527446
- ISBN:
- 9781108422437
- 载体形态项:
- 1 online resource (xviii, 553 pages)
- 个人责任者:
- Bartlett, Christopher A., 1943- author.
- 附加个人名称:
- Beamish, Paul W., 1953- author.
- 论题主题:
- International business enterprises-Management.
- 中图法分类号:
- F276.7
- 一般附注:
- Descriptionbasedonprintversionrecord.
- 书目附注:
- Includes bibliographical references and index.
- 摘要附注:
- Transnational Management provides an integrated conceptual framework to guide students and instructors through the challenges facing today's multinational enterprises. Through text narrative and cases, the authors skilfully examine the development of strategy, organizational capabilities, and management roles and responsibilities for operating in the global economy.
- 随书光盘:
全部MARC细节信息>>