MARC状态：已编 文献类型：西文图书 浏览次数：64
- 题名/责任者:
- Cases in marketing research / Randall L. Schultz, Gerald Zaltman, Philip C. Burger.
- 出版发行项:
- Hinsdale, Ill. : The Dryden Press, c1975.
- ISBN:
- 003013966X :
- 载体形态项:
- xvii, 270 p. : ill. ; 23 cm.
- 个人责任者:
- Schultz, Randall L.
- 附加个人名称:
- Zaltman, Gerald.
- 附加个人名称:
- Burger, Philip.
- 论题主题:
- Marketing research.
- 论题主题:
- Database management.
- 中图法分类号:
- F713.52
- 书目附注:
- Includes bibliographical references.
- 随书光盘:
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