MARC状态：已编 文献类型：西文图书 浏览次数：23
- 题名/责任者:
- Microeconomics for MBAs : the economic way of thinking for managers / Richard B. McKenzie, Dwight R. Lee.
- 版本说明:
- Third edition.
- 出版发行项:
- New York : Cambridge University Press, 2017.
- ISBN:
- 9781316655658
- ISBN:
- 9781107139480
- 载体形态项:
- 1 online resource (xxxvii, 725 pages) : illustrations
- 个人责任者:
- McKenzie, Richard B.
- 附加个人名称:
- Lee, Dwight R.
- 论题主题:
- Microeconomics.
- 论题主题:
- Managerial economics.
- 中图法分类号:
- F016
- 一般附注:
- Revised edition of the authors' Microeconomics for MBAs, 2010.
- 一般附注:
- Description based on print version record.
- 书目附注:
- Includes bibliographical references (pages 676-706) and index.
- 摘要附注:
- "Now in its third edition, this textbook develops the economic way of thinking through problems that MBA students will find relevant to their career goals. Theory and math is kept as simple as possible and illustrated with real-life scenarios. The textbook package includes online video tutorials on key concepts and complex arguments, and topics likely to be assessed in exams. The distinguished author team has developed this textbook over 20 years of teaching microeconomics to MBA students. Chapters are clearly structured to support learning: Part I of each chapter develops key economic principles. Part II draws on those principles to discuss organizational and incentive issues in management and focuses on solving the 'principal-agent' problem to maximize the profitability of the firm - lessons that can be applied to problems MBA students will face in the future. Economics and management are treated equally; this unique textbook presents economics as part of the everyday thinking of business people"--
- 摘要附注:
- "Almost all (if not all) textbooks used in business students' first course in microeconomics are designed with undergraduate economics majors or first-year PhD students in mind. Accordingly, business students, especially MBA students, are often treated to a course in intermediate microeconomic theory, full of arcane mathematical explanations. The applications in such standard textbooks deal mainly with the impact of social or government policies on markets, with little discussion of how real-world managers can use microeconomics to make better decisions within their firms in response to market forces or how market forces can be expected to affect firms' institutional and financial structures"--
- 随书光盘:
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