MARC状态:已编 文献类型:西文图书 浏览次数:42
- 题名/责任者:
- Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton.
- 版本说明:
- 13th ed.
- 出版发行项:
- Boston, Mass. : McGraw-Hill, c2004.
- ISBN:
- 0071214550 (international : alk. paper)
- ISBN:
- 0072526505 (alk. paper) :
- 载体形态项:
- xxi, 650, [59] p. : col. ill., maps ; 28 cm.
- 个人责任者:
- Etzel, Michael J.
- 附加个人名称:
- Walker, Bruce J.
- 附加个人名称:
- Stanton, William J.
- 论题主题:
- Marketing.
- 中图法分类号:
- F713.5
- 书目附注:
- Includes bibliographical references and indexes.
- 随书光盘:
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