MARC状态:已编 文献类型:西文图书 浏览次数:31
- 题名/责任者:
- Promotional decisions using mathematical models / prepared under the direction of Patrick J. Robinson
- 出版发行项:
- Boston : Allyn and Bacon, c1967.
- 载体形态项:
- xvi, 330 p. : ill. ; 24 cm.
- 附加个人名称:
- Robinson, Patrick J.
- 论题主题:
- Promotions-Decision making-Mathematical models.
- 中图法分类号:
- F710
- 一般附注:
- A first in marketing literature.
- 书目附注:
- Includes bibliographical references and index.
- 随书光盘:
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