MARC状态:审校 文献类型:西文图书 浏览次数:40
- 题名/责任者:
- Marketing principles : a broadened concept of marketing / William G. Nickels.
- 出版发行项:
- Englewood Cliffs, N.J. : Prentice-Hall, c1978.
- ISBN:
- 0135582059
- 载体形态项:
- xvi, 576 p. : ill. ; 24 cm.
- 个人责任者:
- Nickels, William G.
- 论题主题:
- Selling.
- 中图法分类号:
- F713.3
- 书目附注:
- Includes bibliographical references and indexes.
- 随书光盘:
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