MARC状态：已编 文献类型：西文图书 浏览次数：92
- 题名/责任者:
- Marketing research essentials / Carl McDaniel Jr., Roger Gates.
- 版本说明:
- 5th ed.
- 出版发行项:
- Hoboken, N.J. : John Wiley, c2006.
- ISBN:
- 0471684767 (pbk.)
- ISBN:
- 0471718076 (CD-ROM)
- 载体形态项:
- xvi, 479, [17] p. : ill. ; 26 cm. + 1 CD-ROM (4 3/4 in.)
- 附加统一题名:
- SPSS for Windows.
- 个人责任者:
- McDaniel, Carl D.
- 附加个人名称:
- Gates, Roger H., 1942-
- 论题主题:
- Marketing research.
- 中图法分类号:
- F713.52
- 一般附注:
- Includes SPSS student software version 13.0 for Windows.
- 一般附注:
- Various multi-media instructional resources are available to supplement the text.
- 书目附注:
- Includes bibliographical references (P. [EN1]-EN6) and index.
- 系统细节附注:
- System requirements for accompanying CD-ROM : Windows 98, 2000, XP, and ME.
- 随书光盘:
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| 索书号 | 条码号 | 年卷期 | 馆藏地 | 书刊状态 |
| F713.52/MCD/(5) | W0109484 |  西区4层
|
可借 | |
| F713.52/MCD/(5) | W0109485 | 西区4层
|
可借 | |
| F713.52/MCD/(5) | W0109483 | 东5层4区
|
非可借 | |
| F713.52/MCD/(5) | W0109486 | 东5层4区
|
非可借 |
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