MARC状态：已编 文献类型：西文图书 浏览次数：56
- 题名/责任者:
- Advertising : its role in modern marketing / S. Watson Dunn, Arnold M. Barban.
- 版本说明:
- 4th ed.
- 出版发行项:
- Hinsdale, Ill. : The Dryden Press, c1978.
- ISBN:
- 0030143411 :
- 载体形态项:
- xix, 741 p. : ill. ; 27 cm.
- 个人责任者:
- Dunn, S. Watson (Samuel Watson), 1918-
- 附加个人名称:
- Barban, Arnold M.
- 论题主题:
- Advertising.
- 中图法分类号:
- F713.8
- 书目附注:
- Includes bibliographical references and index.
- 随书光盘:
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