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题名/责任者:

Research methods for business students / Mark Saunders, Philip Lewis, Adrian Thornhill.

版本说明:

5th ed.

出版发行项:

Harlow, England : Prentice Hall Financial Times, c2009.

ISBN:

9780273716860 (pbk.)

载体形态项:

xxxi, 614 p. : col. ill. ; 27 cm.

个人责任者:

Saunders, Mark, 1959-

附加个人名称:

Lewis, Philip, 1945-

附加个人名称:

Thornhill, Adrian.

论题主题:

Business-Research.

论题主题:

Business-Research-Data processing.

中图法分类号:

F270

书目附注:

Includes bibliographical references (p. 561-572) and index.

内容附注:

The nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report.

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