MARC状态：已编 文献类型：西文图书 浏览次数：30
- 题名/责任者:
- S.U.R.E.-fire direct response marketing : generating business-to-business sales leads for bottom-line success / Russell M. Kern.
- 出版发行项:
- New York : McGraw-Hall, c2001.
- ISBN:
- 0658006223 (acid-free paper) :
- 载体形态项:
- xxii, 277 p. : ill. ; 25 cm.
- 个人责任者:
- Kern, Russell.
- 论题主题:
- Direct marketing.
- 中图法分类号:
- F713.8
- 书目附注:
- Includes bibliographical references (p. 263-265) and index.
- 随书光盘:
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