MARC状态:已编 文献类型:西文图书 浏览次数:47
- 题名/责任者:
- Handbook of sales promotion / Stanley M. Ulanoff, editor in chief.
- 出版发行项:
- New York : McGraw-Hill, c1985.
- ISBN:
- 0070657335 :
- 载体形态项:
- xxvii, 607 p. : ill. ; 24 cm.
- 附加个人名称:
- Ulanoff, Stanley M.
- 论题主题:
- Sales promotion-Handbooks, manuals, etc.
- 中图法分类号:
- F713.1-62
- 书目附注:
- Includes bibliographical references and index.
- 随书光盘:
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