MARC状态：已编 文献类型：西文图书 浏览次数：42
- 题名/责任者:
- Marketing today : successes, failures, and turnarounds / John B. Clark.
- 出版发行项:
- Englewood Cliffs, N.J. : Prentice-Hall, c1987.
- ISBN:
- 0135578442 (pbk.) :
- 载体形态项:
- xvii, 220 p. : ill. ; 23 cm.
- 个人责任者:
- Clark, John B., 1935-
- 论题主题:
- Business failures-United States-Case studies.
- 论题主题:
- Corporate turnarounds-United States-Case studies.
- 论题主题:
- Marketing-United States-Case studies.
- 论题主题:
- Success in business-United States-Case studies.
- 中图法分类号:
- F737.123
- 书目附注:
- Includes bibliographical references.
- 随书光盘:
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