MARC状态:已编 文献类型:西文图书 浏览次数:26
- 题名/责任者:
- Marketing : concepts and decision making / Charles W. Gross, Robin T. Peterson.
- 出版发行项:
- St. Paul : West Pub. Co., c1987.
- ISBN:
- 0314852425 :
- 载体形态项:
- xxviii, 700 p. : ill. (some col.) ; 26 cm.
- 个人责任者:
- Gross, Charles W.
- 论题主题:
- Marketing-Decision making.
- 论题主题:
- Marketing-Management.
- 中图法分类号:
- F713.5
- 一般附注:
- Includes indexes.
- 书目附注:
- Bibliography: p. 655-677.
- 随书光盘:
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