MARC状态：已编 文献类型：西文图书 浏览次数：56
- 题名/责任者:
- Applications in basic marketing : clippings from the popular business press / E. Jerome McCarthy and William D. Perreault, Jr.
- 版本说明:
- 1993-1994 ed.
- 出版发行项:
- Homewood, IL : Irwin, c1993.
- ISBN:
- 0256139423 (pbk.) :
- 载体形态项:
- viii, 237 p. : ill. ; 26 cm.
- 附加统一题名:
- Basic marketing.
- 附加统一题名:
- Essentials of marketing.
- 个人责任者:
- McCarthy, E. Jerome (Edmund Jerome)
- 附加个人名称:
- Perreault, William D.
- 论题主题:
- Marketing-Periodicals.
- 论题主题:
- Marketing-Management-Periodicals.
- 中图法分类号:
- F713.5
- 一般附注:
- "Clippings from the popular business press."
- 一般附注:
- Companion vol. to: McCarthy, E. Jerome (Edmund Jerome). Basic marketing; and: McCarthy, E. Jerome (Edmond Jerome). Essentials of marketing.
- 书目附注:
- Includes bibliographical references.
- 随书光盘:
全部MARC细节信息>>
东5层4区