MARC状态：已编 文献类型：西文图书 浏览次数：55
- 题名/责任者:
- Marketing / Charles W. Lamb, Joseph H. Hair, Carl McDaniel.
- 版本说明:
- 4th ed.
- 出版发行项:
- Cincinnati, Ohio : South-Western College Publishing, c1998.
- ISBN:
- 0538870117 :
- 载体形态项:
- xxxviii, 693 p. : col. ill. ; 29 cm.
- 个人责任者:
- Lamb, Charles W.
- 附加个人名称:
- Hair, Joseph F.
- 附加个人名称:
- McDaniel, Carl D.
- 论题主题:
- Marketing.
- 论题主题:
- Marketing-Management.
- 中图法分类号:
- F713.5
- 书目附注:
- Includes bibliographical references (p. [653]-669) and indexes.
- 随书光盘:
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