MARC状态：已编 文献类型：西文图书 浏览次数：36
- 题名/责任者:
- The Dartnell marketing manager's handbook / edited by Steuart Henderson Britt and Norman F. Guess.
- 版本说明:
- 2nd rev. ed.
- 出版发行项:
- Chicago, IL : Dartnell, c1983.
- ISBN:
- 0850131359 :
- 载体形态项:
- 1293 p. : ill. ; 23 cm.
- 附加非控制题名:
- Marketing manager's handbook.
- 附加个人名称:
- Britt, Steuart Henderson, 1907-
- 附加个人名称:
- Guess, Norman F.
- 论题主题:
- Marketing-Management-Handbooks, manuals, etc.
- 论题主题:
- Marketing-Handbooks, manuals, etc.
- 中图法分类号:
- F713.5-62
- 一般附注:
- Title on spine: Marketing manager's handbook.
- 书目附注:
- Includes bibliographical references and index.
- 随书光盘:
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