MARC状态:已编 文献类型:西文图书 浏览次数:36
- 题名/责任者:
- The meaning and sources of marketing theory / prepared under the direction of Michael Halbert.
- 出版发行项:
- New York : McGraw-Hill Book Company, c1965.
- 载体形态项:
- xxx, 330 p. : ill. ; 24 cm.
- 附加个人名称:
- Halbert, Michael.
- 论题主题:
- Marketing.
- 中图法分类号:
- F713.5
- 书目附注:
- Includes bibliographical references (p. 295-315) and indexes.
- 随书光盘:
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