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题名/责任者:

Advertising, promotion, and other aspects of integrated marketing communications = 整合营销传播 : 广告、促销与拓展 / Terence A. Shimp著.

版本说明:

第7版.

出版发行项:

北京 : Peking University Press, 2006.

ISBN:

7301111088 :

载体形态项:

xx, 629 p. : ill. (some col.) ; 25 cm.

变异题名:

整合营销传播 : 广告、促销与拓展

丛编题名:

营销学精选教材

个人责任者:

Shimp, Terence A.

附加个人名称:

Shimp, Terence A. Advertising, promotion & supplemental aspects of integrated marketing communications.

论题主题:

Advertising.

论题主题:

Direct marketing.

论题主题:

Communication in marketing.

论题主题:

Sales promotion.

中图法分类号:

F713.3

中图法分类号:

F713.56

一般附注:

Rev. ed. of: Advertising, promotion & supplemental aspects of integrated marketing communications. c2003.

书目附注:

Includes bibliographical references and indexes.

原版附注:

Reprint. Originally published: Mason, Ohio : Thomson South-Western, c2007. 0324321430.

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