MARC状态:已编 文献类型:西文图书 浏览次数:42
- 题名/责任者:
- Marketing essentials : Student guide / compiled by Lana S. Kendig.
- 出版发行项:
- Atlanta, Ga. : Life Management Institute LOMA, 1985.
- ISBN:
- 0915322692 :
- 载体形态项:
- 251 p. ; 28 cm.
- 附加个人名称:
- Kotler, Philip. Marketing essentials.
- 论题主题:
- Marketing.
- 中图法分类号:
- F713.5
- 一般附注:
- "To accompany the textbook, Marketing essentials, by Philip Kotler."
- 一般附注:
- "FLMI Insurance Education Program."
- 随书光盘:
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