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题名/责任者:

International marketing / Philip R. Cateora, John L. Graham.

版本说明:

12th ed.

出版发行项:

Boston : McGraw-Hill/Irwin, c2005.

ISBN:

0071111026 (int. : pbk.)

ISBN:

0072934956 (CD-ROM)

ISBN:

0072941642 (pkg.)

ISBN:

0072833718 (text : hbk.) :

载体形态项:

xxxiii, 697 p. : col. ill., col. maps ; 29 cm. + 1 CD-ROM (4 3/4 in.)

丛编题名:

McGraw-Hill/Irwin series in marketing

个人责任者:

Cateora, Philip R.

附加个人名称:

Graham, John L.

论题主题:

Export marketing.

论题主题:

International business enterprises.

中图法分类号:

F740.2

一般附注:

The user name and password of the URL related to this item can be found inside the back cover.

书目附注:

Includes bibliographical references and indexes.

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