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西文图书1.Basic marketing : a global-managerial approach / 12th ed. F713.5/PWD/(12)
馆藏复本:1
可借复本:1 William D. Perreault, Jr., E. Jerome McCarthy.
Irwin, c1996.
(0) 馆藏 -
西文图书2.Market-based management : Strategies for growing customer value and profitability = 营销管理 : 提升 F713.56/BRJ/(4)
馆藏复本:2
可借复本:2 Roger J. Best著.
Peking University Press, 2006.
(0) 馆藏 -
西文图书3.Basic marketing : a global-managerial approach / 11th ed. F713.5/PWD/(11)
馆藏复本:2
可借复本:2 E. Jerome McCarthy, William D. Perreault, Jr.
Irwin, c1993.
(0) 馆藏