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西文图书1.Business market management : understanding, creating, and delivering value = 组织市场管理 : 理解、创 F405/AJC/(2)
馆藏复本:4
可借复本:4 James C. Anderson, James A. Narus著.
Peking University Press, 2006.
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西文图书2.Business marketing strategy : cases, concepts, and applications / F274/RVK
馆藏复本:1
可借复本:1 V. Kasturi Rangan, Benson P. Shapiro, Rowland T. Moriarity, Jr. = 企业营销战略 : 案例、概念与应用 /
东北财经大学出版社, 1998.
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西文图书3.Industrial and organizational marketing / F713.5/MMH
馆藏复本:1
可借复本:1 Michael H. Morris.
Merrill Pub. Co., c1988.
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