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西文图书1.Creating powerful brands in consumer, service, and industrial markets / 2nd ed. F760.5/DCL/(2)
馆藏复本:2
可借复本:1 Leslie De Chernatony and Malcolm McDonald.
Elsevier, 2003.
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西文图书2.Creating powerful brands in consumer, service, and industrial markets / 3rd ed. F760.5/DCL/(3)
馆藏复本:4
可借复本:2 Leslie De Chernatony and Malcolm McDonald.
Elsevier, 2003.
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西文图书3.Engineering knowledge management for product design = 面向产品设计的工程知识管理 / TB472/JSK
馆藏复本:2
可借复本:2 Jing Shikai, Zhou Jingtao, Zeng Yunbo.
Science Press, 2015.
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西文图书4.Product lifecycle management : 21st century paradigm for product realisation / 2nd ed. F273.2/SJ/(2)/ED-11
馆藏复本:1
可借复本:0 John Stark.
Springer, c2011.
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西文图书5.The essential brand book : over 100 techniques to increase brand value / 2nd ed. F760.5/EI/(2)
馆藏复本:1
可借复本:1 Iain Ellwood.
Kogan Page, 2002.
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西文图书6.Design management and prediction / F273.2/DMP
馆藏复本:2
可借复本:2 edited by Fayyaz Rehman, Alex Duffy and Xiu-Tian Yan.
Northwestern Polytechnical University Press, 2008.
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西文图书7.Corporate innovation : marketing and strategy / F273/FGR
馆藏复本:2
可借复本:2 Gordon R. Foxall.
Croom Helm, c1984.
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西文图书8.Managing product and service department : text and cases / F273.2/TSH
馆藏复本:2
可借复本:2 Stefan Thomke.
McGraw-Irwin/Irwin, c2007.
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西文图书9.Business marketing strategy : cases, concepts, and applications / F274/RVK
馆藏复本:1
可借复本:1 V. Kasturi Rangan, Benson P. Shapiro, Rowland T. Moriarity, Jr. = 企业营销战略 : 案例、概念与应用 /
东北财经大学出版社, 1998.
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西文图书10.Smart, simple design : using variety effectiveness to reduce total cost and maximize customer select F406/GGD
馆藏复本:2
可借复本:2 G.D. Galsworth.
Omneo, c1994.
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西文图书11.Developing products in half the time / F406.3/SPG
馆藏复本:1
可借复本:1 Preston G. Smith, Donald G. Reinertsen.
Van Nostrand Reinhold, c1995.
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西文图书12.Product policy : cases and concepts / F273.2/CRN
馆藏复本:1
可借复本:1 Richard N. Cardozo.
Addison-Wesley Publishing Company, c1979.
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西文图书13.Corporate strategy and product innovation / 2d ed. F273/CSP/(2)
馆藏复本:1
可借复本:1 edited by Robert R. Rothberg.
Free Press, c1981.
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西文图书14.Product policy and management / F273.2/BMJ
馆藏复本:1
可借复本:1 [by] Michael J. Baker, Ronald McTavish.
Macmillan, 1976.
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西文图书15.Nature and the marketplace : capturing the value of ecosystem services / F713.5/HGM
馆藏复本:1
可借复本:1 Geoffrey Heal.
Island Press, 2000.
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西文图书16.Managing product families / F273/SSW
馆藏复本:2
可借复本:2 Susan Walsh Sanderson, Mustafa Uzumeri.
Irwin Professional Pub., c1997.
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