检索到 9 条 丛书名=McGraw-Hill/Irwin series in marketing 的结果
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西文图书1.Which ad pulled best? : 40 case histories on how to write and design ads that work / 9th ed. F713.8/PSC/(9)
馆藏复本：3
可借复本：3 Scott C. Purvis, Philip Ward Burton.
McGraw-Hill/Irwin, c2003.
(0) 馆藏 -
西文图书2.Basic marketing : A global-managerial approach / 14th ed. F713.5/PWD/(14)
馆藏复本：8
可借复本：4 William D. Perreault and E. Jerome McCarthy.
McGraw-Hill/Irwin, c2002.
(0) 馆藏 -
西文图书3.Consumer behavior : building marketing strategy / 9th ed. F713.55/HDI/(9)
馆藏复本：2
可借复本：1 Del I. Hawkins, Roger J. Best, Kenneth A. Coney.
McGraw-Hill Irwin, c2004.
(0) 馆藏 -
西文图书4.Contemporary advertising / 8th ed. F713.80/AWF/(8)
馆藏复本：4
可借复本：2 William F. Arens.
McGraw-Hill Irwin, c2002.
(0) 馆藏 -
西文图书5.International marketing / 12th ed. F740.2/CPR/(12)
馆藏复本：2
可借复本：1 Philip R. Cateora, John L. Graham.
McGraw-Hill/Irwin, c2005.
(0) 馆藏 -
西文图书6.Contemporary advertising / 9th ed. F713.8/AWF/(9)
馆藏复本：4
可借复本：2 William F. Arens.
McGraw-Hill/Irwin, c2004.
(0) 馆藏 -
西文图书7.ABC's of relationship selling through service / 8th ed. F713.3/FC/(8)
馆藏复本：4
可借复本：3 Charles M. Futrell.
McGraw-Hill/Irwin, c2005.
(0) 馆藏 -
西文图书8.Advertising and promotion : an integrated marketing communications perspective / 6th ed. F713.8/BGE/(6)
馆藏复本：2
可借复本：2 George E. Belch & Michael A. Belch.
McGraw-Hill/Irwin, c2004.
(0) 馆藏 -
西文图书9.Basic marketing : a global-managerial approach / 15th ed. F713.5/PWD/(15)
馆藏复本：2
可借复本：1 William D. Perreault, E. Jerome McCarthy.
McGraw-Hill/Irwin, c2005.
(0) 馆藏
