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检索到 12 条 丛书名=The Irwin series in marketing 的结果    

 


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  1. 西文图书1.Basic marketing : a global-managerial approach / 12th ed. F713.5/PWD/(12)

    馆藏复本:1
    可借复本:1
    William D. Perreault, Jr., E. Jerome McCarthy.
    Irwin, c1996.
    (0) 馆藏

  2. 西文图书2.Basic marketing : a global-managerial approach / 11th ed. F713.5/PWD/(11)

    馆藏复本:2
    可借复本:2
    E. Jerome McCarthy, William D. Perreault, Jr.
    Irwin, c1993.
    (0) 馆藏

  3. 西文图书3.Retailing management / F713.32/LM

    馆藏复本:1
    可借复本:1
    Michael Levy, Barton A. Weitz.
    Irwin, c1992.
    (0) 馆藏

  4. 西文图书4.Fundamentals of selling : customers for life / 5th ed. F71/FC/(5)

    馆藏复本:2
    可借复本:2
    Charles M. Futrell.
    Irwin, c1996.
    (0) 馆藏

  5. 西文图书5.International marketing / 5th ed. F742/CPR/(5)

    馆藏复本:1
    可借复本:1
    Philip R. Cateora.
    Richard D. Irwin, 1983.
    (0) 馆藏

  6. 西文图书6.Contemporary advertising / 3rd ed. F713.8/BCL/(3)

    馆藏复本:1
    可借复本:1
    Courtland L. Bovee, William F. Arens.
    Irwin, c1989.
    (0) 馆藏

  7. 西文图书7.Marketing strategy : planning and implementation / 2nd ed. F713.56/WOC/(2)

    馆藏复本:2
    可借复本:2
    Orville C. Walker, Jr., Harper W. Boyd, Jr., Jean-Claude Larreche.
    Irwin, c1996.
    (0) 馆藏

  8. 西文图书8.Marketing : principles & perspectives / F737.123/BWO

    馆藏复本:1
    可借复本:1
    William O. Bearden, Thomas N. Ingram, Raymond W. LaForge.
    Irwin, c1995.
    (0) 馆藏

  9. 西文图书9.Marketing : strategic foundations / F713.5/BPS

    馆藏复本:1
    可借复本:1
    Paul S. Busch, Michael J. Houston.
    R.D. Irwin, c1985.
    (0) 馆藏

  10. 西文图书10.Strategic marketing management cases / 5th ed. F713.5/CDW/(5)

    馆藏复本:1
    可借复本:1
    David W. Cravens, Victoria L. Crittenden.
    Irwin, c1996.
    (0) 馆藏

  11. 西文图书11.Consumer behavior and marketing strategy / 4th ed. F713.55/PJP:2/(4)

    馆藏复本:2
    可借复本:2
    J. Paul Peter, Jerry C. Olson.
    Irwin, c1996.
    (0) 馆藏

  12. 西文图书12.Sales force management : planning, implementation, and control / 3rd ed. F713.3/CGA/(3)

    馆藏复本:1
    可借复本:1
    Gilbert A. Churchill, Jr., Neil M. Ford, Orville C. Walker, Jr.
    Irwin, c1990.
    (0) 馆藏


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