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西文图书1.Basic marketing : a global-managerial approach / 12th ed. F713.5/PWD/(12)
馆藏复本:1
可借复本:1 William D. Perreault, Jr., E. Jerome McCarthy.
Irwin, c1996.
(0) 馆藏 -
西文图书2.Basic marketing : a global-managerial approach / 11th ed. F713.5/PWD/(11)
馆藏复本:2
可借复本:2 E. Jerome McCarthy, William D. Perreault, Jr.
Irwin, c1993.
(0) 馆藏 -
西文图书3.Retailing management / F713.32/LM
馆藏复本:1
可借复本:1 Michael Levy, Barton A. Weitz.
Irwin, c1992.
(0) 馆藏 -
西文图书4.Fundamentals of selling : customers for life / 5th ed. F71/FC/(5)
馆藏复本:2
可借复本:2 Charles M. Futrell.
Irwin, c1996.
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西文图书5.International marketing / 5th ed. F742/CPR/(5)
馆藏复本:1
可借复本:1 Philip R. Cateora.
Richard D. Irwin, 1983.
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西文图书6.Contemporary advertising / 3rd ed. F713.8/BCL/(3)
馆藏复本:1
可借复本:1 Courtland L. Bovee, William F. Arens.
Irwin, c1989.
(0) 馆藏 -
西文图书7.Marketing strategy : planning and implementation / 2nd ed. F713.56/WOC/(2)
馆藏复本:2
可借复本:2 Orville C. Walker, Jr., Harper W. Boyd, Jr., Jean-Claude Larreche.
Irwin, c1996.
(0) 馆藏 -
西文图书8.Marketing : principles & perspectives / F737.123/BWO
馆藏复本:1
可借复本:1 William O. Bearden, Thomas N. Ingram, Raymond W. LaForge.
Irwin, c1995.
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西文图书9.Marketing : strategic foundations / F713.5/BPS
馆藏复本:1
可借复本:1 Paul S. Busch, Michael J. Houston.
R.D. Irwin, c1985.
(0) 馆藏 -
西文图书10.Strategic marketing management cases / 5th ed. F713.5/CDW/(5)
馆藏复本:1
可借复本:1 David W. Cravens, Victoria L. Crittenden.
Irwin, c1996.
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西文图书11.Consumer behavior and marketing strategy / 4th ed. F713.55/PJP:2/(4)
馆藏复本:2
可借复本:2 J. Paul Peter, Jerry C. Olson.
Irwin, c1996.
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西文图书12.Sales force management : planning, implementation, and control / 3rd ed. F713.3/CGA/(3)
馆藏复本:1
可借复本:1 Gilbert A. Churchill, Jr., Neil M. Ford, Orville C. Walker, Jr.
Irwin, c1990.
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