机读格式显示(MARC)

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• 000 1000070449

• 001 0000295531

• 005 20060620090037.0

• 008 19980915s1965 nyua b 001 0 eng d

• 010 __ |a 64066043

• 020 __ |c 50.00(Pr.)

• 040 __ |a CAU

• 090 __ |a F713.5/MSM

• 093 __ |a F713.5 |2 3

• 245 04 |a The meaning and sources of marketing theory / |c prepared under the direction of Michael Halbert.

• 260 __ |a New York : |b McGraw-Hill Book Company, |c c1965.

• 300 __ |a xxx, 330 p. : |b ill. ; |c 24 cm.

• 440 _0 |a McGraw-Hill Marketing Science Institute series

• 504 __ |a Includes bibliographical references (p. 295-315) and indexes.

• 650 _0 |a Marketing.

• 700 1_ |a Halbert, Michael.

• 901 __022006013984

• 905 __ |a CAU |f F713.5/MSM |b 66753(or.)

• 907 __ |a CAU |f F713.5/MSM |b 66753(or.)

• 999 __ |t E |A xy1 |a 20060620 09:00:29 |G wzlc |g 20001214112444 |I xy1 |i 20060620 09:00:4