机读格式显示(MARC)

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• 099 __ |a CAL 022008072644

• 100 1_ |a Arens, William F.

• 245 10 |a Essentials of contemporary advertising / |c William F. Arens, David H. Schaefer = 当代广告学精要 / 威廉·F. 阿伦斯，大卫·H. 谢弗著.

• 246 31 |a 当代广告学精要

• 260 __ |a 大连 : |b Dongbei University of Finance & Economics Press, |c 2008.

• 300 __ |a iv, 521 p. : |b ill. ; |c 27 cm.

• 440 _0 |a 高等院校双语教学适用教材. |p 工商管理

• 534 __ |p Reprint. Originally published: |c Boston : McGraw-Hill Irwin, c2007. |z 9780073136660. |z 0073136662.

• 650 _0 |a Advertising.

• 700 1_ |a Schaefer, David H.

• 901 __022008003199

• 905 __ |a CAU |f F713.8/AWF:2 |b W0081039-40

• 907 __ |a CAU |f F713.8/AWF:2 |b W0081039-40

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