机读格式显示(MARC)

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• 008 950223s1995 wiua b 001 0 eng

• 010 __ |a 94072066

• 020 __ |a 0697201244 : |c CNY40.00

• 040 __ |a DLC |c DLC

• 043 __ |a n-us---

• 050 00 |a P92.U5 |b B4 1995

• 082 00 |a 302.23/0973 |2 21

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• 093 __ |a G206.2 |2 4

• 099 __ |a CAL 022000284657

• 100 1_ |a Black, Jay.

• 245 10 |a Introduction to media communication : |b understand the past, experience the present, marvel at the future / |c Jay Black, Jennings Bryant.

• 246 30 |a Media communication

• 250 __ |a 4th ed. / |b Jay Black, Jennings Bryant.

• 260 __ |a Madison : |b Brown & Benchmark, |c c1995.

• 300 __ |a xviii, 606 p. : |b ill. (some col.) ; |c 26 cm.

• 500 __ |a Rev. ed. of: Introduction to mass communication / Jay Black, Frederick C. Whitney. 2nd ed. c1988.

• 504 __ |a Includes bibliographical references and index.

• 650 _0 |a Mass media |z United States.

• 700 1_ |a Bryant, Jennings.

• 700 1_ |a Black, Jay. |t Introduction to mass communication.

• 901 __022006019499

• 905 __ |a CAU |f G206.2/BJ/(4) |b E0208038(or.) |b E0277528()r.

• 907 __ |a CAU |f G206.2/BJ/(4) |b E0208038(or.) |b E0277528()r.

• 999 __ |t E |A gxr |a 20110315 16:17:13 |G wzhlc |g 20061120 09:44:44 |I gxr |i 20110315 16:19:0