机读格式显示(MARC)

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• 008 000628r19981996cc ab b 001 0 eng d

• 020 __ |a 781044347X : |c CNY35.00

• 040 __ |a ZSU |c ZSU |d BJP |d SCT

• 041 0_ |a eng |b chi

• 090 __ |a F713.8/MB

• 093 __ |a F713.8 |2 4

• 099 __ |a CAL 022000379155

• 100 1_ |a Mueller, Barbara, |d 1958-

• 245 10 |a International advertising : |b communicating across cultures / |c Barbara Mueller = 国际广告 ：跨文化沟通 / 芭芭拉·缪勒 著.

• 246 11 |a 国际广告 : |b 跨文化沟通

• 260 __ |a 大连 : |b 东北财经大学出版社, |c 1998.

• 300 __ |a xi, 340 p. : |b ill., map ; |c 26 cm.

• 440 _0 |a 世界财经与管理教材大系. |p 市场营销系列·英文版

• 504 __ |a Includes bibliographical references and index.

• 534 __ |p Reprint. Originally published: |c Belmont : Wadsworth Pub. Co., c1996.

• 650 _0 |a Intercultural communication.

• 650 _0 |a Advertising media planning.

• 650 _0 |a Advertising.

• 650 _0 |a Export marketing.

• 901 __022006019487

• 905 __ |a CAU |f F713.8/MB |b E0208094

• 907 __ |a CAU |f F713.8/MB |b E0208094

• 999 __ |t C |A gypx |a 20061115 14:05:41 |I gypx |i 20061121 09:09:11 |G wzhlc |g 20061122 11:11:5