机读格式显示(MARC)

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• 010 __ |a 978-7-5086-1242-3 |d CNY36.00

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• 100 __ |a 20081020d2008 ekmy0chiy50 ea

• 101 1_ |a chi |c eng

• 102 __ |a CN |b 110000

• 105 __ |a c z 000yy

• 106 __ |a r

• 200 1_ |a 一个广告人的自白 |A yi ge guang gao ren de zi bai |f 大卫·奥格威著 |d = Confessions of an advertising man |f David Ogilvy |z eng

• 210 __ |a 北京 |c 中信出版社 |d 2008

• 215 __ |a XXVIII, 216页 |c 肖像 |d 25cm

• 225 2_ |a 龙媒广告选书 |A long mei guang gao xuan shu

• 306 __ |a Simplified Chinese translation edition 2008 by China citic press all rights reserved.

• 314 __ |a 林桦译

• 410 _0 |1 2001 |a 龙媒广告选书

• 500 10 |a Confessions of an advertising man |m Chinese

• 606 0_ |a 广告学 |A guang gao xue

• 690 __ |a F713.80 |v 4

• 701 _1 |a 奥格尔维 |A ao ge er wei |g (Ogilvy, David), |f 1911-1999 |4 著

• 702 _0 |a 林桦 |A lin hua |4 译

• 801 _0 |a CN |b CAU |c 20090416

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• 905 __ |a CAU |d F713.80/12:2

• 907 __ |a CAU |f F713.80/12:2

• 999 __ |I wyh |i 20090416 10:56:06 |G zxw |g 20090420 11:28:2