机读格式显示(MARC)

• 000 01190cam 2200325 a 4500

• 000 1000110794

• 001 0000332993

• 005 20110311085156.0

• 008 990524s1996 nyua f 001 0 eng

• 010 __ |a 96000530

• 020 __ |a 0471124419 (pbk. : alk. paper) : |c CNY200.00

• 020 __ |a 0471124397 (cloth : alk. paper)

• 040 __ |a DLC |c DLC |d DLC

• 050 00 |a HF5826.5 |b .S64 1996

• 082 00 |a 658.8/4 |2 20

• 090 __ |a F713.8-62/SJ

• 093 __ |a F713.8-62 |2 4

• 099 __ |a CAL 021999659288

• 100 1_ |a Smith, Jeanette, |d 1924- |0 CAL n2005283344# |7 ba0yba0y

• 245 10 |a Entrepreneur magazine : |b guide to integrated marketing / |c Jeanette Smith.

• 260 __ |a New York : |b John Wiley, |c c1996.

• 300 __ |a xii, 277 p. : |b ill. ; |c 24 cm.

• 490 0_ |a Entrepreneur magazine small business series

• 500 __ |a Includes index.

• 650 _0 |a Advertising media planning |x Handbooks, manuals, etc.

• 650 _0 |a Direct marketing |x Handbooks, manuals, etc.

• 901 __022010002124

• 905 __ |a CAU |f F713.8-62/SJ |b W0084570(or.) |b W0084674(or.)

• 907 __ |a CAU |f F713.8-62/SJ |b W0084570(or.) |b W0084674(or.)

• 999 __ |t E |A gxr |a 20110311 08:49:30 |G gxr |g 20110106 08:32:04 |I gxr |i 20110311 08:53:0