机读格式显示(MARC)

• 000 01214cam 2200349 a 4500

• 000 1000079705

• 001 0000303462

• 005 20061114112058.0

• 008 950518s1996 maua b 001 0 eng

• 010 __ |a 95022508

• 020 __ |a 0256206929 (Int'l students ed.) : |c CNY20.00

• 020 __ |a 0256136920

• 040 __ |a DLC |c DLC |d DLC

• 050 00 |a HF5415.13 |b .W249 1996

• 082 00 |a 658.8/02 |2 20

• 090 __ |a F713.56/WOC/(2)

• 093 __ |a F713.56 |2 4

• 099 __ |a CAL 022000652926

• 100 1_ |a Walker, Orville C.

• 245 10 |a Marketing strategy : |b planning and implementation / |c Orville C. Walker, Jr., Harper W. Boyd, Jr., Jean-Claude Larreche.

• 250 __ |a 2nd ed.

• 260 __ |a Boston : |b Irwin, |c c1996.

• 300 __ |a xxiv, 392 p. : |b ill. ; |c 24 cm.

• 440 _4 |a The Irwin series in marketing

• 504 __ |a Includes bibliographical references and indexes.

• 650 _0 |a Marketing |x Management.

• 700 1_ |a Boyd, Harper W.

• 700 1_ |a Larreche, Jean-Claude.

• 901 __022006019424

• 905 __ |a CAU |f F713.56/WOC/(2) |b E0208117(or.) |b E0208129(or.)

• 907 __ |a CAU |f F713.56/WOC/(2) |b E0208117(or.) |b E0208129(or.)

• 999 __ |t C |A gypx |a 20061114 11:17:01 |I gypx |i 20061114 11:20:58 |G wzhlc |g 20061121 16:33:4