机读格式显示(MARC)

• 000 01093cam 2200325 a 4500

• 000 1000079724

• 001 0000303481

• 005 20061114153939.0

• 008 880316s1989 ilua b 001 0 eng

• 010 __ |a 88010302

• 020 __ |a 0256065195 : |c CNY30.00

• 040 __ |c PUL

• 050 0_ |a HF5821 |b .B62 1989

• 082 0_ |a 659.1 |2 19

• 090 __ |a F713.8/BCL/(3)

• 093 __ |a F713.8 |2 4

• 099 __ |a CAL 022000217389 |a CAL 021999640527 |a CAL 021999640527

• 100 1_ |a Bovee, Courtland L.

• 245 10 |a Contemporary advertising / |c Courtland L. Bovee, William F. Arens.

• 250 __ |a 3rd ed.

• 260 __ |a Homewood, Ill. : |b Irwin, |c c1989.

• 300 __ |a xxv, 662, 9, 4, 22, 12 p. : |b ill. (some col.) ; |c 28 cm.

• 490 0_ |a The Irwin series in marketing

• 504 __ |a Includes bibliographical references ( p. 1-9 (3rd group))

• 650 _0 |a Advertising.

• 700 1_ |a Arens, William F.

• 901 __022006019443

• 905 __ |a CAU |f F713.8/BCL/(3) |b E0208112(or.)

• 907 __ |a CAU |f F713.8/BCL/(3) |b E0208112(or.)

• 999 __ |t C |A gypx |a 20061114 15:37:21 |I gypx |i 20061114 15:39:39 |G wzhlc |g 20061121 16:40:0