机读格式显示(MARC)

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• 000 1000079666

• 001 0000303426

• 005 20061113160533.0

• 008 920812s1993 ilua b 001 0 eng

• 010 __ |a 74-82928

• 010 __ |a 92031792 //r93

• 020 __ |a 0256128774

• 020 __ |a 025610509X : |c CNY35.00

• 040 __ |a DLC |c DLC |d DLC

• 043 __ |a n-us---

• 050 00 |a HF5415.13 |b .M369 1993

• 082 00 |a 658.8 |2 20

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• 093 __ |a F713.5 |2 4

• 094 __ |a 29.41903 |2 3

• 099 __ |a CAL 022000245914 |a CAL 021999652893

• 100 1_ |a McCarthy, E. Jerome |q (Edmund Jerome)

• 245 10 |a Basic marketing : |b a global-managerial approach / |c E. Jerome McCarthy, William D. Perreault, Jr.

• 250 __ |a 11th ed.

• 260 __ |a Burr, Ridge : |b Irwin, |c c1993.

• 300 __ |a xxii, 763, 15, 14 p. : |b col. ill. ; |c 27 cm.

• 440 _4 |a The Irwin series in marketing

• 504 __ |a Includes bibliographical references (p. 723-760) and indexes.

• 650 _0 |a Export marketing |x Management.

• 650 _0 |a Marketing |x Management.

• 650 _0 |a Marketing |z United States |x Management.

• 700 1_ |a Perreault, William D.

• 901 __022006019385

• 905 __ |a CAU |f F713.5/PWD/(11) |b E0208143-44(or.)

• 907 __ |a CAU |f F713.5/PWD/(11) |b E0208143-44(or.)

• 999 __ |t C |A gxr |a 20061113 16:00:05 |I gxr |i 20061113 16:05:33 |G wzhlc |g 20061124 10:32:3