机读格式显示(MARC)

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• 008 061127r20062006cc a b 001 0 eng d

• 020 __ |a 7301109830 : |c CNY66.00

• 040 __ |a RUC |c RUC |d NMU

• 090 __ |a F713.50/KDL/(12)

• 093 __ |a F713.50 |2 4

• 095 __ |a 4910.122 |2 6

• 099 __ |a CAL 022006134595

• 100 1_ |a Kurtz, David L.

• 245 10 |a Principles of marketing = |b 市场营销学 / |c David L. Kurtz, Louis E. Boone著.

• 246 11 |a 市场营销学

• 250 __ |a 12th ed.

• 260 __ |a 北京 : |b Peking University Press, |c 2006.

• 300 __ |a lii, 656, [48] p. : |b ill. ; |c 25 cm.

• 440 _0 |a 营销学精选教材. |p 英文影印版

• 504 __ |a Includes bibliographical references and indexes.

• 534 __ |p Reprint. Originally published: |c South-Western, c2006. |b 12th ed.

• 650 _0 |a Marketing.

• 700 1_ |a Boone, Louis E.

• 901 __022007000730

• 905 __ |a CAU |f F713.50/KDL/(12) |b W0076659-60

• 907 __ |a CAU |f F713.50/KDL/(12) |b W0076659-60

• 999 __ |t C |A wzhlc |a 20070314 08:36:39 |I wzhlc |i 20070314 09:45:26 |G wzhlc |g 20070314 09:46:0