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- 000 02135cam a2200289 a 4500
- 008 091201s2010 nyuab sb 001 0 eng
- 020 __ |a 9780511771576 (iISBN)
- 040 __ |a DLC |c DLC |d YDX |d YDXCP |d CDX |d LML |d GA0 |d PUL
- 245 10 |a Networks, crowds, and markets : |b reasoning about a highly connected world. |h [electronicresource] / |c David Easley, Jon Kleinberg.
- 260 __ |a New York : |b Cambridge University Press, |c 2010.
- 300 __ |a 1 online resource (xv, 727 p.) : |b ill., map
- 500 __ |a Descriptionbasedonprintversionrecord.
- 504 __ |a Includes bibliographical references (p.693-710) and index.
- 520 __ |a "Over the past decade there has been a growing public fascination with the complex connectedness of modern society. This connectedness is found in many incarnations: in the rapid growth of the Internet, in the ease with which global communication takes place, and in the ability of news and information as well as epidemics and financial crises to spread with surprising speed and intensity. These are phenomena that involve networks, incentives, and the aggregate behavior of groups of people; they are based on the links that connect us and the ways in which our decisions can have subtle consequences for others. This introductory undergraduate textbook takes an interdisciplinary look at economics, sociology, computing and information science, and applied mathematics to understand networks and behavior. It describes the emerging field of study that is growing at the interface of these areas, addressing fundamental questions about how the social, economic, and technological worlds are connected" -- Provided by publisher.
- 650 _0 |a Telecommunication |x Social aspects.
- 650 _0 |a Information society.
- 700 1_ |a Kleinberg, Jon.
- 856 4_ |u http://www.itextbook.cn/f/book/bookDetail?bookId=03dd65ba5e5c4c43ba0ed4f2328afa18 |z An electronic book accessible through the World Wide Web; click to view