机读格式显示(MARC)

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• 005 20121206110700.0

• 008 120507s2012 cc a 000 0 eng d

• 020 __ |a 9787300152851 (pbk.) : |c CNY69.00

• 040 __ |a RUC |c RUC

• 041 0_ |a eng |f chi

• 090 __ |a F713.50/PWD/(18)

• 093 __ |a F713.50 |2 4

• 099 __ |a CAL 022012069459

• 100 1_ |a Perreault, William D.

• 245 10 |a Basic marketing : |b a marketing strategy planning approach / |c William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy = 市场营销学基础 / 小威廉·D. 佩罗, 约瑟夫·P. 坎农, E.杰罗姆·麦卡锡著 ; 孙瑾改编.

• 246 31 |a 市场营销学基础

• 250 __ |a 18th ed.

• 260 __ |a 北京 : |b 中国人民大学出版社, |c 2012.

• 300 __ |a viii, vii, 534 p. : |b ill. ; |c 28 cm.

• 490 0_ |a Business administration classics = |a 工商管理经典教材·市场营销系列

• 500 __ |a Abridged from: Basic marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy. New York : McGraw-Hill/Irwin, c2011, 18th ed. ISBN: 0073529958.

• 504 __ |a Includes bibliographical references and indexes.

• 650 _0 |a Marketing |x Management.

• 700 1_ |a Cannon, Joseph P., |c Ph. D.

• 700 1_ |a McCarthy, E. Jerome |q (Edmund Jerome)

• 700 1_ |a Sun, Jin |9 (孙瑾)

• 920 __ |a 211180 |z 2