机读格式显示(MARC)
- 000 01387nam0 2200349 450
- 010 __ |a 7-111-12489-8 |b 精装 |d CNY48.00
- 092 __ |a CN |b 人天099-0288
- 100 __ |a 20031029d2003 ekmy0chiy50 ea
- 200 1_ |a 广告大师奥格威 |A guang gao da shi ao ge wei |e 未公诸于世的选集 |d = The unpublished David Ogilvy |e a selection of his writings from the files of his partners |f (美) 大卫·奥格威著 |g 庄淑芬译 |z eng
- 210 __ |a 北京 |c 机械工业出版社 |d 2003
- 215 __ |a 202页, [3] 叶图版 |c 图, 肖像 |d 25cm
- 306 __ |a 本书简体字版由The Crown Publishing Group授权机械工业出版社出版
- 510 1_ |a Unpublished David Ogilvy |e a selection of his writings from the files of his partners |z eng
- 517 1_ |a 未公诸于世的选集 |A wei gong zhu yu shi de xuan ji
- 606 0_ |a 广告学 |A guang gao xue
- 606 0_ |a 广告业 |A guang gao ye |x 企业管理 |x 经验 |y 美国
- 701 _1 |a 奥格尔维 |A ao ge er wei |b D. |g (Ogilvy, David Mackenzie) |f 1911-1999 |4 著
- 702 _0 |a 庄淑芬 |A zhuang shu fen |4 译
- 801 _0 |a CN |b CAU |c 20040326
- 905 __ |a CAU |d F713.8/42
- 907 __ |a CAU |f F713.8/42
- 999 __ |t C |A zj |a 20031029 15:01:46 |I zhj |i 20040326 18:39:49 |G zhj |g 20040326 18:39:57