机读格式显示(MARC)

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• 003 CAL

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• 008 030613s2003 enkac b 001 0 eng

• 020 __ |a 0750659807 (pbk)

• 035 __ |a fdu09103981

• 040 __ |a UKM |c UKM

• 082 04 |a 658.827 |2 22

• 090 __ |a F760.5/DCL/(3)

• 093 __ |a F760.5 |2 4

• 099 __ |a CAL 022004112565

• 100 1_ |a De Chernatony, L. |q (Leslie)

• 245 10 |a Creating powerful brands in consumer, service, and industrial markets / |c Leslie De Chernatony and Malcolm McDonald.

• 250 __ |a 3rd ed.

• 260 __ |a Oxford : |b Elsevier, |c 2003.

• 300 __ |a xvii, 467 p. : |b ill., 1 port. ; |c 24 cm.

• 500 __ |a Previous ed.: 1998.

• 504 __ |a Includes biliographical references and index.

• 650 _0 |a Product management.

• 650 _0 |a Brand name products.

• 700 1_ |a McDonald, Malcolm.

• 920 __ |a 211180 |z 1