机读格式显示(MARC)

• 000 01033nam 2200301 a 4500

• 000 1000077214

• 001 0000301113

• 005 20060620090100.0

• 008 021016s2003 nyuac b 001 0 eng d

• 020 __ |a 0071198717(international : alk.paper)

• 020 __ |a 0072466588(alk.paper) : |c CNY200.00

• 040 __ |a WHUT |c WHUT

• 090 __ |a F713.5/PJP/(9)

• 093 __ |a F713.5 |2 4

• 099 __ |a CAL 022002209173

• 100 1_ |a Peter, J. Paul.

• 245 12 |a A preface to marketing management / |c J. Paul Peter and James H. Donnelly.

• 250 __ |a 9th ed.

• 260 __ |a New York : |b McGraw-Hill/Irwin, |c c2003.

• 300 __ |a xiv, 280 p. : |b ill. ; |c 24 cm.

• 440 _4 |a The Irwin/McGraw series in marketing

• 504 __ |a Includes bibliogarphical references and index.

• 650 _0 |a Marketing |x Management.

• 700 1_ |a Donnelly, James H.

• 901 __022006013986

• 905 __ |a CAU |f F713.5/PJP/(9) |b W0074119(or.)

• 907 __ |a CAU |f F713.5/PJP/(9) |b W0074119(or.)

• 999 __ |t E |A xy1 |a 20060620 09:00:56 |G wzhlc |g 20050905 09:04:00 |I xy1 |i 20060620 09:01:0