机读格式显示(MARC)
- 000 02169cam a2200397 i 4500
- 008 120829s2013 enka sb 001 0 eng
- 040 __ |a DLC |b eng |c DLC |e rda
- 050 00 |a HD62.4 |b .V466 2013
- 082 00 |a 658.4/092 |2 23
- 084 __ |a BUS035000 |2 bisacsh
- 100 1_ |a Verbeke, Alain, |e author.
- 245 10 |a International business strategy : |b rethinking the foundations of global corporate success / |c Alain Verbeke.
- 250 __ |a Second edition.
- 264 _1 |a Cambridge : |b Cambridge University Press, |c 2013.
- 300 __ |a 1 online resource (xxiii, 589 pages) : |b illustrations
- 336 __ |a text |b txt |2 rdacontent
- 337 __ |a computer |b c |2 rdamedia
- 338 __ |a online resource |b cr |2 rdacarrier
- 500 __ |a Description based on print version record.
- 504 __ |a Includes bibliographical references and index.
- 520 __ |a "Too many international business strategy textbooks slavishly adhere to mainstream conceptual models. The publication of those models in prestigious practitioner journals such as the Harvard Business Review seems to shelter them from scholarly criticism. The problem is that the policy recommendations derived from these models, while sometimes insightful, are all too often based on implicit and restrictive assumptions. They are frequently oversimplified and seldom based on a rigorous analytical framework that assesses the opportunity costs of following the recommended paths, that is the costs of foregoing alternative strategies"-- |c Provided by publisher.
- 650 _0 |a International business enterprises |x Management.
- 650 _0 |a International business enterprises |x Management |v Case studies.
- 650 _0 |a Strategic planning.
- 650 _0 |a Strategic planning |v Case studies.
- 650 _7 |a BUSINESS & ECONOMICS / International / General. |2 bisacsh
- 856 4_ |u http://www.itextbook.cn/f/book/bookDetail?bookId=a4d2277475264f7785d8159c8bd33238 |z An electronic book accessible through the World Wide Web; click to view