机读格式显示(MARC)

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• 099 __ |a CAL 022010188228

• 100 1_ |a Solomon, Michael R.

• 245 10 |a Consumer behavior / |c Michael R. Solomon = 消费者行为学 / 迈克尔·R. 所罗门著.

• 246 31 |a 消费者行为学

• 250 __ |a 8th ed., 英文改编版.

• 260 __ |a 北京 : |b 中国人民大学出版社, |c 2010.

• 300 __ |a 435 p. : |b ill. ; |c 28 cm.

• 490 0_ |a Business administration classics = |a 工商管理经典教材·市场营销系列

• 500 __ |a "教育部高校工商管理类教学指导委员会双语教学推荐教材".

• 500 __ |a Adaptation of: Consumer behavior : buying, having, and being / Michael R. Solomon. Upper Saddle River, NJ : Pearson/Prentice Hall, c2009, 8th ed. ISBN: 9780136015963.

• 504 __ |a Includes bibliographical references.

• 505 0_ |a Consumers rule -- Perception -- Learning and memory -- Motivation and values -- The self -- Personality and lifestyles -- Attitudes -- Attitude change and interactive communications -- Individual decision making -- Buying and disposing -- Group influence and opinion leadership -- Organizational and household decision making -- Income and social class -- Ethnic, racial, and religious subculters -- Age subcultures -- Cultural influences on consumer behavior -- Global consumer culture.

• 650 _0 |a Consumer behavior.

• 901 __022010002169

• 905 __ |a CAU |f F713.55/SMR/(8) |b W0085569-70

• 907 __ |a CAU |f F713.55/SMR/(8) |b W0085569-70

• 999 __ |t C |A xy1 |a 20101213 08:53:55 |I xy1 |i 20101213 13:22:51 |G xy1 |g 20101216 10:44:3