机读格式显示(MARC)

• 000 00834cam a2200277 a 4500

• 001 0000446403

• 005 20141217161200.0

• 008 020916s2002 enka b 001 0 eng

• 010 __ |a 2003430064

• 020 __ |a 0749438630 : |c CNY60.00

• 040 __ |a UKM |d UKM |d NNC |c DLC

• 050 00 |a HD69.B7 |b E45 2002

• 082 00 |a 658.827 |2 21

• 090 __ |a F760.5/EI/(2)

• 093 __ |a F760.5 |2 4

• 093 __ |a F273.2 |2 4

• 099 __ |a CAL 022003113912

• 100 1_ |a Ellwood, Iain.

• 245 14 |a The essential brand book : |b over 100 techniques to increase brand value / |c Iain Ellwood.

• 250 __ |a 2nd ed.

• 260 __ |a London : |b Kogan Page, |c 2002.

• 300 __ |a xi, 321 p. : |b ill. ; |c 24 cm.

• 504 __ |a Includes bibliographical references (p. 310-316) and index.

• 650 _0 |a Brand name products.

• 650 _0 |a Product management.

• 920 __ |a 211180 |z 2