机读格式显示(MARC)

• 000 01014cam 2200301 a 4500

• 000 1000071412

• 001 0000296256

• 005 20061117101159.0

• 008 000623s1994 ilua b 00100 eng d

• 010 __ |a 94008479

• 020 __ |c CNY30.00

• 020 __ |a 0256125392 : |c CNY12.00

• 040 __ |a CAU |c CAU

• 050 __ |a HF5415 |b .C5275 1994

• 082 0_ |a 658.8 |2 0

• 090 __ |a F713.5/CGA

• 093 __ |a F713.5 |2 4

• 100 1_ |a Churchill, Gilbert A.

• 245 10 |a Marketing : |b creating value for customers / |c Gilbert A. Churchill, J. Paul Peter.

• 260 __ |a Burr Ridge, Ill. : |b Irwin, |c c1995.

• 300 __ |a xxxii, 703 p. : |b col. ill., col. maps ; |c 27 cm.

• 504 __ |a Includes bibliographical references (p. 655-674) and indexes.

• 650 _0 |a Marketing.

• 700 1_ |a Peter, J. Paul.

• 901 __012000001986

• 905 __ |a CAU |f F713.5/CGA |b W0067689(or.) |b E0208126(or.)

• 907 __ |a CAU |f F713.5/CGA |b W0067689(or.) |b E0208126(or.)

• 999 __ |t E |A gxr |a 20061114 13:09:45 |G zwglc |g 20000629103150 |I wzhlc |i 20061124 10:50:0