机读格式显示(MARC)

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• 001 0000408452

• 005 20130416083500.0

• 008 121229r20122009cc a b 001 0 eng d

• 020 __ |a 9787301212431 (pbk.) : |c CNY49.00

• 040 __ |a RUC |c RUC

• 041 0_ |a eng |f chi

• 090 __ |a F713.50/KP:2/(4)

• 093 __ |a F713.50 |2 4

• 099 __ |a CAL 022013001895

• 100 1_ |a Kotler, Philip.

• 245 12 |a A framework for marketing management = |b 营销管理架构 / |c Philip Kotler, Kevin Lane Keller著.

• 246 31 |a 营销管理架构

• 250 __ |a 第4版.

• 260 __ |a 北京 : |b Peking University Press, |c 2012.

• 300 __ |a xxii, 362 p. : |b ill. ; |c 25 cm.

• 490 0_ |a MBA精选教材·英文影印版

• 504 __ |a Includes bibliographical references and index.

• 534 __ |p Reprint.Originally published: |c Upper Saddle River, N.J. : Pearson Pretice Hall,c2009. |z 9780136026605.

• 650 _0 |a Marketing |x Management.

• 700 1_ |a Keller, Kevin Lane, |d 1956-II.

• 920 __ |a 211180 |z 2