机读格式显示(MARC)

• 000 01241cam 22003731a 4500

• 000 1000079718

• 001 0000303475

• 005 20061114145553.0

• 008 981216s1990 ilua b 001 0 eng

• 020 __ |a 0256083983

• 020 __ |a 0256068658 : |c CNY30.00

• 040 __ |a DLC |c DLC |d DLC

• 043 __ |a n-us---

• 050 00 |a HF5415.13 |b .M369 1990

• 082 00 |a 658.8 |2 20

• 090 __ |a F713.5/MEJ/(10)

• 093 __ |a F713.5 |2 4

• 094 __ |a 29.419 |2 3

• 099 __ |a CAL 022000335772

• 100 1_ |a McCarthy, E. Jerome |q (Edmund Jerome)

• 245 10 |a Basic marketing : |b a managerial approach / |c E. Jerome McCarthy, William D. Perreault.

• 250 __ |a 10th ed.

• 260 __ |a Homewood, IL : |b Irwin, |c c1990.

• 300 __ |a xviii, 734 p. : |b col. ill. ; |c 27 cm.

• 440 _0 |a Irvin series in marketing

• 504 __ |a Includes bibliographical references (p. 678-701)

• 650 _0 |a Export marketing |x Management.

• 650 _0 |a Marketing |x Management.

• 650 _0 |a Marketing |z United States |x Management.

• 700 1_ |a Perreault, William D.

• 901 __022006019437

• 905 __ |a CAU |f F713.5/MEJ/(10) |b E0208145(or.)

• 907 __ |a CAU |f F713.5/MEJ/(10) |b E0208145(or.)

• 999 __ |t C |A gypx |a 20061114 14:53:02 |I gypx |i 20061114 14:55:53 |G wzhlc |g 20061121 16:38:0